Storytelling – Strategy For Success

Employees of today are looking for relationships with organisations that have a clear purpose and character. A good and well-presented story is important in achieving this and reaching the audience, crossing all age barriers.


In a recent interview with Leaderonomics on the art of storytelling in business, Microlink Group CEO Chia Yong Wei said that authenticity, charisma and being concise are key factors for success


Read more on what he had to say here: or download the article (attached PDF)